The name David Yurman conjures up images of sensual, beautiful, and stylish women, women who are confident about their fashion choices and know that classic and distinctive are words to describe the jewelry of choice.
David Yurman the man is a sculptor by training who went into jewelry design after favorable reactions to a unique bracelet that he crafted for his wife. The design, of a twisted cable, is now his signature piece, and is incorporated into all of his merchandise.
David Yurman the brand is an exclusive and costly luxury label that is carried by the most high-priced and elite department stores and boutiques, such as Saks Fifth Avenue and Neiman Marcus, in addition to his own, private boutiques.
Most of his pieces are completely prohibitive for the average woman. A sterling silver bracelet can run over $1000, and a solid gold one over $10,000. These prices are sustainable for the company due to the special designs that make each piece a work of art above the actual value of the precious metals used. To be sure, only women in the upper echelons of society are able to wear these unusual, exquisitely designed objects.
However, manufacturers who recognize the desire of women everywhere to wear these designs have been able to reproduce similar models and market what is known as "David Yurman inspired jewelry." These are not authentic counterfeits, rather extremely beautiful reproductions that evoke a similar feel to the genuine articles. Many of them are outstanding copies that seen alone may be mistaken for the real thing. This opens up a whole new market for consumers and vendors alike. Women who would otherwise be unable to afford these chic and stylish accessories are now able to dress the part, and vendors are able to profit through this hot, new trend. David Yurman inspired jewelry will continue to be in fashion so long as the real brand remains strongly in demand.
Designer inspired jewelry is often drastically less expensive than the authentic counterpart, and the differences are often imperceptible to the undiscerning eye. The brand name "Sterling silver ice sage bracelet," featuring the signature, twisted sterling silver with sage colored semi-precious gems, goes for $1500. A similar looking inspired bracelet set with cubic zirconium has a retail price of just $21. That is quite a staggering margin, considering that the difference to the eye is not necessarily perceptible. A brand name "Blue Topaz Petite Albion Necklace" is sold for $590, with matching "Albion Earrings, Blue Topaz" going for $1490. The designer inspired set can be yours for just $48 or $21 wholesale.
As the difference in price suggests, this is a competitive market with enterprising companies able to take advantage of women's savvy and style everywhere. Women want to look elegant and fashionable, and with David Yurman inspired jewelry, they can.
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Article Source: http://EzineArticles.com/?expert=Sandy_Carlson
Sunday, November 22, 2009
David Yurman Inspired Jewelry
Labels: David Yurman
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